Here’s how car ownership statistics can help you up your sales game ( and where you can find them) Wouldn’t it be helpful to magically know what individual customers want or need? Instead of fumbling around in the dark for…
Plus, 8 sales consultant interview questions you should never ask Poor hiring practices are one of the primary reasons that the turnover rate is so high in auto dealerships, and why so many dealerships are losing money every time a…
Buy Here Pay Here financing compliance doesn’t have to be the constant thorn in your side if you know how to stay ahead Whether you’re new to the Buy Here Pay Here dealership business model, or you’ve been in the…
Buying a minivan isn’t “uncool” anymore. Share the best minivan features with new and expecting parents to get them excited about their purchase. As an auto salesperson, you wear many hats depending upon the needs of your customers. Sometimes, you…
Dealership complaints on social media don’t always have to be detrimental to your business—learn how to turn lemons into lemonade with these tips. Customer complaints aren’t a new thing. In the past, your dealership has likely fielded countless phone calls,…
Fight the sleazy salesperson stereotype and keep your car sales techniques on the straight and narrow You love your job, and although working in sales can be challenging, that’s part of the thrill. Sadly, auto salespeople everywhere still have to…
Consumers are hungry for exceptional deals in November—here’s how your dealership can boost Thanksgiving car sales. Consumers are beginning to realize that there are a ton of dynamite Thanksgiving car sales, and it’s up to you to figure out how…
Showroom marketing isn’t just balloons and window decals—get it right and increase your dealership’s business Congrats—you got a new customer through the door of your dealership! Don’t let your guard down just yet, though. Until they’re driving off the lot…
Are your auto finance compliance processes—or lack thereof—holding your dealership back from faster funding? When you have a customer in front of you, and she’s ready to buy her next vehicle, those endorphins start flowing, and you kick it into…
Blaming the lack of motivation entirely on your dealer staff? It may be time for sales managers to look in the mirror. In the latest management meeting at your dealership, how were those sales numbers looking? Were you happy with…
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page…
Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before…
