The auto industry is male-dominated, however, when dealerships prioritize hiring women they increase profits and have happier customers. The Bureau of Labor Statistics has shown that women only make up about 21.4% of all employees at auto dealers. These numbers,…
The preconceived stereotype of a sleazy car salesman falls apart when dedication to service and professionalism shines through. Car dealers have always battled against negative stereotypes. These perceptions stem from the shortcomings of the traditional car buying experience: negotiating prices,…
Taking the time to send personalized car sales thank you cards can be critical to future business. Like most auto salespeople, you probably put a lot of time and effort into every single sale. You develop a relationship with each…
Sharing these automobile quotes with your sales team will be a great motivator There’s something to be said for great quotes that evoke strong feelings. They can make you laugh, cry, think, or become inspired. Does your sales team need…
A continuous cycle of inventive auto sales promotions will help keep you top-of-mind in your community. Coming up with fresh, effective auto sales promotions can be a pain. You know the promotions will bring eager customers into your dealership, but…
Dealer reinsurance opens up new avenues for stronger gross profits Like most U.S. auto dealerships, your service and parts department is probably your company’s bread and butter. The National Automobile Dealers Association says that service and parts account for 44…
Check prospective buyers against the SDN list to ensure full OFAC car dealership compliance. If someone were to ask you what you think is most important when owning an auto dealership, what would you say? Building a solid, effective sales…
Car dealership customer satisfaction survey results can play a big part in the future of your business. Your dealership did it: You made another successful sale. The customer seemed elated as she pulled off your lot, and you congratulated your…
Looking to sell more cars this month? Here are our 7 best car sales tips – closing a deal may be easier than you think! “Selling” is a lot easier and less complicated than people think. From the outside, closing…
Here are 5 car sales books that will outperform your training manual and improve sales at your dealership. There’s a particular intuitiveness about seasoned salespeople you don’t often find in other types of employees. They know how to listen, when…
