Customer Relationship Management (CRM) software is designed to help businesses manage their interactions and relationships with customers. In the automotive industry, a CRM system specifically tailored to used car dealerships can provide a number of benefits that will help your dealership build better customer relationships and improve your sales team’s performance. In this article, we will outline what a used auto dealership CRM software is, what it does, and why your small and independent dealership needs it.

What is a Used Auto Dealership CRM Software?

Used auto dealership CRM software is a type of CRM system specifically designed for small and independent used car dealerships. It helps used car dealerships manage interactions with customers. This software includes a variety of tools to help dealerships track leads, manage sales and customer data, match buyers with the right vehicles, and communicate effectively with customers.

What Does a Used Auto Dealership CRM Software Do?

Used auto dealership CRM software provides a range of benefits, including:

Lead Tracking: The software can help used car dealerships track leads from various sources, such as online advertising, walk-ins, and referrals. This information gathered can be used to prioritize follow-up and understand which sources are most effective.

Customer management: A used car dealer CRM stores information about customers, including contact information, purchase history, and communication history. This information can be used to personalize communication and offer targeted promotions for repeat interactions and sales.

Sales Management: The software can be used to manage sales activities, from initial contact to final sale. This includes tracking progress, scheduling follow-ups, and keeping track of important deadlines.

Marketing Automation: A used car dealership CRM can automate marketing activities, such as sending follow-up emails, text messages, and newsletters. This saves time and ensures that customers are receiving relevant and timely communication.

Inventory Management: A CRM built for used car dealerships can monitor your dealership’s inventory, including the make, model, year, and price of each vehicle, or seamlessly integrate with an inventory management system that does this.

Reporting and Analytics: A used car dealership CRM will generate detailed reports on lead generation, sales performance, customer behavior, and more. Access to this type of reporting and analytics will give your dealership’s management team insights into strengths, weaknesses, and opportunities for improvement in your sales and operational processes.

Mobile Accessibility: Access to your used auto dealership CRM system needs to be available using a smartphone or tablet. Your sales team is spending their time with customers on the lot and walking the showroom and they will need access to this system when they are on the go.

Integration with Other Systems: Your used car dealership CRM will need to integrate with other systems such as your dealership’s website, DMS, and social media platforms. The flexibility of being able to use different systems and tying them all together via your CRM is an important feature because it most likely reduces costs and allows you to pick the right systems for your used car dealership without getting locked into one, all-encompassing system that may not be ideal.

Customizable Templates: A used car dealer CRM personalizes the customer experience. Thus, a CRM system will be able to create custom templates for emails, text messages, and other communication with customers.

Secure Data Management: Your used car dealership CRM must be secure. This will ensure that all customer and dealership data is securely stored and protected.

User-Friendly: A good used car deal auto CRM should be user-friendly, flexible, and customizable to meet the unique needs of each dealership. The last thing you need to be doing is working on how to use your CRM.

Why Does Your Dealership Need a Used Auto Dealership CRM Software?

There are several reasons why your small and independent used car dealership may benefit from a used auto dealership CRM software, including:

Increased Efficiency: By automating certain tasks and providing a centralized location for customer information, the software can help your dealership save time and operate with more efficiency.

Improved Customer Satisfaction: A used car dealership CRM can help you personalize communication and offer targeted promotions, leading to improved customer satisfaction.

Increased Sales: By tracking leads, managing sales activities, and automating marketing activities, the software can help your dealership increase sales numbers and improve profit margins.

Better Data Analysis: The software provides detailed data on customer interactions, allowing dealerships to better understand their customers and make data-driven decisions.

How To Select The Best Used Auto Dealership CRM

Selecting the best used car dealership CRM can be a challenging task, as there are many options available on the market. To make the best choice for your small and independent dealership, you should consider the following factors:

Features: Make sure the CRM has all the features that are important to your dealership, such as lead management, sales management, marketing automation, and inventory management.

Integration: Consider if the used car dealership CRM integrates with other systems that your dealership uses, such as your website, DMS, and social media platforms.

User-friendliness: Ensure that the CRM is easy to use and has a user-friendly interface.

Customization: Look for a CRM that can be customized to meet the unique needs of your dealership.

Support: Make sure the CRM vendor offers adequate support and training to help you get the most out of the system.

Cost: Consider the total cost of the CRM, including any subscription fees, setup costs, and training costs.

Customer Reviews: Read customer reviews and check the vendor’s reputation in the industry to ensure that they have a history of delivering high-quality products and services.

By carefully considering these factors, you can find a used car dealership CRM that will help improve your dealership’s efficiency, increase sales, and provide better customer service.

Used Auto Dealership CRM Software Improves Customer Relationships And Sales Performance

A used auto dealership CRM software can provide a range of benefits to your dealership, including increased efficiency, improved customer satisfaction, increased sales, and better data analysis. If you’re looking to improve your dealership’s customer interactions and increase sales, a used auto dealership CRM software will be a valuable investment.

The post Used Auto Dealership CRM Software: What is it, What does it do, and Why your dealership needs it. appeared first on AutoRaptor CRM.

As an independent, used car dealership, managing your sales and customer relationships can be a complex and time-consuming task. This is where using the best Customer Relationship Management (CRM) for your used car dealership can help. A CRM system is the technology used to manage interactions with customers and potential customers, typically through a combination of sales, marketing, customer service, and data analytics. 

The best CRM for your used car dealership will: 

• Streamline your sales process
• Make it easier to manage leads, follow up on potential sales, and identify missed opportunities along with the possible reasons why
• Helps you better understand customers, track interactions, foster greater engagement, and personalize their experience with your dealership
• Simply improve the overall used car shopping and customer experience at your dealership, which leads to positive feedback, referrals, and repeat buyers
• And lastly, lead to more car sales and stronger revenue growth

How Does A CRM For A Used Car Dealership Work?

The benefits of a CRM are accomplished by collecting, storing, and analyzing customer data, automating repetitive tasks, and providing a single and easily accessible source of customer information. With a powerful automotive CRM, your sales team is equipped with the resources they need to take informed actions that lead to mutually beneficial transactions between your customers and your dealership.

Sounds good, right? It is, but it can also be a bit overwhelming and challenging to determine which is the best CRM for your used car dealership. That’s why we’re here to help. We’ll take a look at what CRM features are most important to independent used car dealerships and which automotive CRMs are best at delivering those features.

The Most Important Features Of A CRM To A Used Car Dealership

You know about the positive impact a CRM system can have on your independent dealership, now let’s look at the features that make it all possible. 

• Lead Management: Automatically capture, prioritize, and manage leads from various sources, including web forms, email, and phone.
• Sales Funnel Management: Track and manage the sales process from lead to closing, including follow-up tasks, appointments, and activities.
• Customer Data Management: Store and manage customer information, including contact details, purchase history, and preferences.
• Marketing Automation and Communications: Automatically send targeted and personalized marketing messages, such as email and text campaigns, based on customer behavior and preferences.
• Reporting and Analytics: Generate reports and analyze data to gain insights into customer behavior, sales performance, and marketing effectiveness.
• Mobile Access: Access to the CRM system from mobile devices, making it easy for sales teams to work from the car lot.
• Integration with other tools: Seamlessly work with other tools, such as a DMS (Dealership Management System), Desking, Inventory Management, your website, and social media platforms, to streamline processes and provide a comprehensive view of and experience for the customer.
• Customer Service: Manage any customer support requests, including case management and resolution tracking, to improve the overall customer experience.
• User-Friendly Interface: An intuitive and user-friendly interface that makes it easy for sales teams to use the CRM system and access customer data.
• Affordability: A CRM system is sophisticated software, so making it work properly takes time, effort, and know-how, along with ongoing support and updates. Cheap is not the best, but affordable, in the sense that it should provide a positive ROI (Return On Investment), is. 

So, What Is The Best CRM For Your Used Car Dealership? 

AutoRaptor

We’d be remiss not to mention AutoRaptor as the best CRM for your used car dealerships. AutoRaptor was built for used, independent, and BHPH (buy here, pay here) auto dealerships and it currently helps numerous small and independent used car dealerships convert more leads into sales, retain more customers, and market inventory successfully. 

AutoRaptor is a cloud-based solution designed specifically for small and independent used car dealerships. It provides a comprehensive suite of tools to manage customer relationships, sales processes, and marketing efforts. 

AutoRaptor’s lead management system helps used car dealerships prioritize and manage leads from various sources, including the dealership’s website, email, and phone. The platform also includes a sales funnel management tool that helps dealerships track the sales process from lead to closing, including follow-up tasks, appointments, and activities. AutoRaptor’s marketing automation features allow dealerships to send targeted and personalized marketing messages, such as email and text campaigns, based on customer behavior and preferences. In addition, the platform provides reporting and analytics to help used car dealerships understand sales performance and customer behavior.

With a user-friendly interface and mobile accessibility, AutoRaptor is a popular choice for small and independent used car dealerships looking to streamline sales, improve customer engagement, and grow sales. AutoRaptor is the Best CRM For Your Used Car Dealership.

DealerSocket

DealerSocket helps dealerships improve their customer relationships and streamline their sales processes. It offers analytical tools that allow dealerships to analyze customer data and set up automated follow-ups and reminders. The platform is not used car dealership specific, so it integrates with OEM systems and other showroom tools. DealerSocket also allows dealerships to prioritize and manage leads. The platform also includes pricing and inventory management features. 

DealerSocket is a versatile platform that offers a range of solutions and packages for automotive dealerships that go beyond a CRM system. This can be both a strength and a weakness, as it can make it challenging for used car dealerships to find the right package that fits their specific needs. Additionally, sales teams with little technical knowledge may find it difficult to use the platform, as they will need to learn about the CRM system and how it works. While DealerSocket provides a comprehensive solution for managing customer relationships, it may require a significant amount of training and adaptation for sales teams who are new to CRM platforms.

Selly Automotive

Like AutoRaptor, Selly Automotive is a specialized dealership CRM designed specifically for independent auto dealerships. It offers internet lead management (ILM) capabilities and helps with appointments, tasks, follow-ups, and reminders. Additionally, Selly Automotive includes automated messaging features that provide a better customer experience and improve communications. The platform also provides call recording and texting management capabilities, allowing used car dealerships to keep track of all customer interactions. 

This CRM system can be complex and Selly Automotive may not integrate as well as other solutions like AutoRaptor. It is also important to assess the cost and make sure Selly Automotive is the best offering for the investment (both in time and money) being made.

VinSolutions 

VinSolutions provides a range of CRM features that help dealerships improve sales processes and customer relationships. With multichannel communication capabilities dealerships can engage with their customers in a variety of ways. VinSolutions also provides sales funnel analytics and reporting and includes marketing campaign tools. VinSolutions also offers full DMS, desking, vehicle valuation, and inventory management capabilities.

VinSolutions offers a lot of features, but it may be too many for small used car dealerships that are just looking for a CRM that can integrate with other systems they are using. Additionally, VinSolutions is not specialized for used car dealerships.

DriveCentric

DriveCentric is a CRM hub that aims to unify sales data to drive visibility and efficiency for automotive dealerships. With its pipeline management, desking and quote capabilities, dealerships can manage sales operations. Reporting and analytics tools, video and live streaming, text messaging, and Facebook Marketplace integration are also interesting features. The platform also uses artificial intelligence and data-driven automation to streamline workflows. Additionally, DriveCentric offers reputation management features to help dealerships maintain a positive image and improve customer relationships. 

DriveCentric is a quality automotive CRM, but it was not designed specifically for used car dealerships and may offer some features that sales teams will find overwhelming. 

eLeads

eLeads CRM offers business development center (BDC) tools, which help dealers to be more effective online. The platform also offers standard inventory management features, allowing dealers to manage vehicle inventory. eLeads CRM helps dealers sync all of their data among their DMS and data providers. The platform also includes an automated email marketing suite of tools and analytics. A user-friendly interface and helpful features make eLeads one of the leading automotive CRM systems.  

Like some of the other systems in this list, eLeads is also not designed specifically for a used car dealership, so some of the features may not be a suitable fit for independent and small dealerships.

Salesforce Automotive CRM

Salesforce is a well-known CRM company that has an automotive CRM solution. The platform offers full sales lifecycle management, from lead capture to conversion. It has a comprehensive dashboard that provides a virtual showroom and helps match buyers to the cars they’re interested in. Salesforce also has multichannel communication and ad management tools, including support for mobile and social media. 

Salesforce is well-rounded solution, with a strong history in the CRM space, but it has it’s roots as a general CRM and has not been built with the specific needs of small and independent car dealerships. 

How To Choose The Best CRM For Your Used Car Auto Dealership

Choosing the best CRM for your used car auto dealership is a crucial decision that can greatly impact the success of your business. Here are a few key factors to consider when making your choice:

Determine your dealership’s needs and goals

Before you start evaluating CRM options, it’s important to have a clear understanding of what your used car dealership needs and wants to accomplish. This may include specific features, like lead management and inventory management, or broader goals, like improving customer satisfaction and increasing sales. Understanding your dealership’s needs and goals will help you narrow down your list of options and choose a CRM that will meet your needs.

Consider your budget

CRMs can vary widely in terms of cost, with some options being more affordable than others. It’s important to consider your budget when evaluating CRM options, as you don’t want to overspend on a CRM that may not provide all the features you need. At the same time, it’s important to keep in mind that a more expensive CRM may provide additional benefits that could ultimately help you save money in the long run.

Evaluate customer support options

Good customer support is essential for a CRM, as it can help you quickly resolve any issues that may arise. When evaluating CRM options, it’s important to consider the quality of customer support, including the availability of phone support, online chat, and email support. You should also consider the responsiveness of the support team and whether or not they provide training and onboarding.

Consider scalability and integration with other tools

The best CRM for your used car dealership should not only meet your current needs but also have the ability to scale as your dealership grows. This means considering the scalability of the CRM and its ability to integrate with other tools, like your dealership’s DMS and other marketing and sales tools. Integration can help streamline your workflow, improve data accuracy, and ultimately, help your dealership achieve its goals.

The Best CRM For Your Used Car Dealership Can Impact The Success Of Your Dealership

In conclusion, when choosing which system is the best CRM for your used car dealership, it’s important to consider your dealership’s needs and goals, budget, customer support options, and scalability and integration with other tools. By considering these factors, you’ll be able to choose the best CRM for your used car dealership and help ensure your dealership’s success.

The post The Best CRM For Your Used Car Dealership appeared first on AutoRaptor CRM.

Used car dealerships are an essential part of the automotive industry, but competition is tough not only within the used car market but when you consider new car dealerships and online buying options are also competing for buyers. To stay ahead, small and independent used car dealerships need to provide excellent customer service and build strong relationships with their customers. 

A CRM (Customer Relationship Management) system can help them do this by providing a centralized platform for tracking customer data and interactions. With a CRM, used car dealerships gain valuable insights into customers’ needs, preferences, and buying habits. This information can be used to create targeted campaigns that will help attract more customers and increase sales. 

A used car dealer CRM helps your dealership and its sales teams, qualify leads, and then move them effectively through a pipeline into customers. A used dealership CRM is a great resource for customer service and after-sales engagement. 

Additionally, a CRM system can help streamline the sales process by automating mundane tasks like lead qualification and follow-up emails. By investing in a CRM system, used car dealerships can ensure that their customer service is optimized and meets the needs of demanding customer expectations.

Used Car Dealer CRM Features

Independent car dealers greatly benefit from the capabilities of a CRM system built specifically for the used car market. A qualified used car dealership CRM should offer:

• Sales and customer support automation
• Centralized lead assignments
• Customizable action plans
• Email & text message marketing
• Sales reporting and insights
• Scheduling & appointments
• Lead prioritization
• And much more

Need Help Selecting and Implementing a Used Car Dealer CRM at Your Dealership? 

Implementing any new software, like an auto dealer CRM for your independent dealership, can be stressful so let AutoRaptor guide you in a way that has helped other dealerships succeed. Think about the tools you’ll actually use, and how you would like them to work. You’ll soon discover that it’s all within reach.

Find out how the best small used car CRM makes your job easier and grows profits

The best small used car CRM is easy to use.

Part of the reason some dealerships may be hesitant to switch CRMs is that they have to re-learn new tools and adjust their daily processes. This can be challenging while maintaining daily business demands. 

AutoRaptor is the most intuitive used car dealer CRM on the market. With every new feature, we think about the end users’ daily use and efficiency. We strive to maintain a simple, yet powerful tool to give your dealership results.

The best used car CRM offers customer support you can rely on.

Getting the support you need can sometimes take hours, days, or even weeks, but not with AutoRaptor. Our team is easily accessible, prompt, knowledgeable, and pleasant! The average response time to help tickets is only 4 minutes!

Training is included in your subscription, and unlimited, so new and existing users who want a refresher course can easily schedule one on one training sessions for added value.

The best used car dealer CRM addresses dealerships’ specific needs.

It’s about more than data collection; it’s about giving independent dealers the tools they need to stop missing opportunities and increase their sales power. AutoRaptor is made by a team that understands the needs of small used car dealerships and sets out to provide a cost-effective and powerful application that you’ll use.

The best independent car dealership CRM is reliable and fast.

Quick response times are critical when it comes to used car sales, especially with prospects able to access so much inventory online. AutoRaptor’s uptime is 99%. You can count on AutoRaptor to be accessible and functional to your dealership. Additionally, quick responses are one of the main ways to make your customers feel valued and taken care of, which leads to increased customer satisfaction, referrals, and long-term profits.

The best small used car dealership CRM creates organization and accountability.

While there are dealership CRMs out there that can help send automated communications, not all of them help organize, filter, and assign leads and tasks like AutoRaptor. Everyone, including managers, knows what has to be done every day and by whom. Daily action plans allow you to set up daily tasks, so nothing is ever overlooked, and automation tools ensure lead prospects receive persuasive communication and marketing efforts every, single day.

The best used car dealer CRM provides full mobile accessibility.

There’s no need for your team to be tied to a desk when you have AutoRaptor’s communication and sales features in the palm of your hand. Scan licenses and vehicle VINs, access customer records, and even start a deal from scratch. With the most powerful CRM mobile app on the market, tasks that once required a desktop computer can now be performed anywhere, anytime. The rising use from mobile devices and tablets means that 81% of users are now accessing CRM software from multiple devices, freeing salespeople and managers to remain plugged in and informed while they are out on the lot working with customers.

The best small used car dealership CRM gives independent dealers confidence.

The best CRM dealership software should make it easy to customize your sales process, set up daily work plans to keep reps organized, and create robust retention campaigns that drive more sales. AutoRaptor does that better than any independent dealer CRM on the market, for one affordable monthly fee so dealers can feel confident about their sales efforts, and their budget.

AutoRaptor – The Best Used Car Dealer CRM Software for Small and Independent Dealerships

There is a better way to sell cars, and with AutoRaptor, the sales opportunities are limitless. Independent dealers can instantly improve daily processes that lead to continual sales success and feel confident while doing it. Schedule a demo today!

The post How the Best Used Car Dealer CRM Helps Small and Independent Dealerships Grow appeared first on AutoRaptor CRM.