10 of the Most Surprising Dealer Communications Insights Online and mobile technology has changed how vehicles are sold but do you know which dealer communications are most effective? If you don’t, it’s time to change that. Communication skills, or lack…
For auto dealerships, customer relationship management (CRM) can be the difference between success and failure. The cultivation of relationships with both prospective and current customers is an importantaspect of sustainable business...
Utilize these techniques for building rapport over the phone to gain trust with your prospects and get them into the dealership
Salespeople in the auto industry today have to be more multi-faceted than ever before. The sales cycle begins online and ...
Supercharge your monthly car sales meeting topics with team brainstorming and open forum communication
Do you ever get the feeling that your monthly sales meetings are going nowhere? Everyone piles into the conference room five minut...
The importance of car dealership branding continues to grow with digital marketing and technology-driven audiences
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another…
When you’re a new car salesman, training tips that promote honesty, trust, and integrity will help you rise to the top quickly. Beginning a new job in auto sales is exciting — your entire career is in front of you,…
Worried about employee theft? Prevention techniques can be easy to employ and save you thousands — possibly millions — of dollars. Just this year, a dealership employee in Alabama was charged with first-degree employee theft after investigators discovered she had…
New proposed payday regulations could affect how you manage your in-house auto financing The average American family isn’t financially prepared for a large, unexpected expense. The Federal Reserve Board found that 46 percent of individuals believe that they would struggle…
Motivated BHPH dealers can increase and improve their used inventory by putting these essential auto auction tips into action As a Buy Here, Pay Here (BHPH) auto dealer, you fill an important void in the industry. For individuals who can’t…
