A soft credit check builds trust, shows respect, and helps keep the sales process based in reality. For a customer with bad credit, shopping for a new car can be a stressful undertaking. He needs to find something affordable, but he also…
Dealerships that prioritize automotive mobile marketing see big profits. Will your business be next? When the Internet started to become a major force in the automotive industry, dealers were forced to re-think the way they were marketing their vehicles. Today, successful dealerships…
Does your dealership have a written identity theft prevention program to comply with the Red Flags Rule? Running an auto dealership isn’t easy, and there are countless rules and regulations owners are told they need to follow — often without…
Does your dealership have these automotive compliance issues under control? Lack of attention may lead to serious consequences. Dealership owners have their hands full. The industry is quickly changing, so they’re constantly on their toes with every aspect of the…
Notorious car salesman tactics will scare away your customers and kill your referral business. Want to stop that from happening? Start here. Do you hire salespeople who only keep their eyes on immediate commissions? Having a dealership filled with this type will…
Want better insights into your dealership’s sales triumphs and slumps? Use these key performance indicators for sales consistency throughout the whole year. Your sales teams seem to be performing well, yet the financials this quarter are way down. Why? It…
Want better follow-up? Make your own lead assignment rules! Assigning leads is one of the core responsibilities of a sales manager. It’s a task that takes a lot of finesse. You have to know the who, what, where, why, and how of every…
Are you at risk for dealership compliance violations? Dealership compliance has spread like wildfire since the passing of Dodd-Frank and the formation of the Consumer Finance Protection Bureau. There are numerous strict regulations, from F&I to marketing to inventory, that it’s your…
Are your emails breaking spam laws? Think beyond permission: email marketing must be compliant with the CAN-SPAM Act Do you know how easy it is to break the law when you send an email? It’s not something car dealership owners…
Are you leveraging mobile tools for better performance? Here’s how car dealer apps make it happen How often do you walk into the showroom and see your salespeople on their phones? Whether searching for information online, updating their calendars, or…
