Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…
People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main…
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount…
Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows…
Overwhelmed with Resources Attracting online used car leads online to your dealership can be an arduous business. Without an efficient way to capture real leads, efforts and time spent to attract them is unfocused and results in little success. It’s…
Where specifically are car buyers going to look for such information online? And, more importantly, once you know where they are how can you join (or even lead!) the conversation? It is not surprising that the majority of today’s tech-savvy…
Why It’s Important for Your BHPH Dealership to Build Community Relationships and Where to Start It is not uncommon for large new car dealerships to sponsor and volunteer at charity events or organize fundraising efforts for scholarships or other causes.…
Craigslist can be a blessing or a curse for independent dealers. No one selling experience is like the other, and the ads you prepare and post should be no different. While there is really no formula when selling your car…
Add ons. This tongue-in-cheek term refers to a host of options for today’s automotive customer, but the truth is that add ons are in fact mutually beneficial for the buyer and the dealer – not to mention profitable. Auto sales…
Buckle Up When closing the deal on an auto sale, the test drive is a good sign. It means that your customer is interested – nearly hooked – on the make and model in front of them! Savor the moment,…
