Put real time and effort into your Buy Here Pay Here training program and you’ll invest wisely in your dealership’s success Whether or not you’ve worked at both Buy Here Pay Here (BHPH) and traditional auto dealerships, you know they’re…
If you’re going to invest in dealership commercials, ensure they help your business rather than hurt it. They say there’s no such thing as bad publicity, but when you see a cheesy car advertisement, you know that’s not true. Every…
With millions of off-lease vehicles returning to the market this year, CPO leasing may keep your inventory moving If a customer walked into your dealership tomorrow to buy a used car, you’d be able to help him out immediately. Likewise, if…
You may be quick to point out every faux pas a customer makes during a test drive but how is your test drive etiquette? “Guy pulls out of the lot, crosses four lanes, smacks the curb on the opposite side…
Add these fun Honda facts to your sales process to showcase your brand knowledge In 1922 at the age of 15, Soichiro Honda left school and began working as a mechanic for Tokyo Art Shokai, an automobile servicing company. Six…
Automotive recruiters can proactively seek top talent while you concentrate on running a successful dealership Running a dealership is a lot of hard work, but you’ve always loved it because no two days are ever the same. You’re always multitasking,…
Forget keyword stuffing and “writing for Google” — solid automotive SEO is all about crafting content for your customers BMW. SUV. GMC. These are three-letter initialisms you live and breathe as an auto dealer. Automotive SEO, though? Well, that’s another…
When you’re a new car salesman, training tips that promote honesty, trust, and integrity will help you rise to the top quickly. Beginning a new job in auto sales is exciting — your entire career is in front of you,…
Worried about employee theft? Prevention techniques can be easy to employ and save you thousands — possibly millions — of dollars. Just this year, a dealership employee in Alabama was charged with first-degree employee theft after investigators discovered she had…
New proposed payday regulations could affect how you manage your in-house auto financing The average American family isn’t financially prepared for a large, unexpected expense. The Federal Reserve Board found that 46 percent of individuals believe that they would struggle…
Motivated BHPH dealers can increase and improve their used inventory by putting these essential auto auction tips into action As a Buy Here, Pay Here (BHPH) auto dealer, you fill an important void in the industry. For individuals who can’t…
Adverse action notices can throw a wrench in the car-buying process, but if dealt with carefully, they’ll just be a minor speed bump. After spending a couple of hours with a prospective car buyer, it’s finally time — he or…
