Why implement an auto repair financing program? Bigger close rates, more revenue, and better customer service. A customer walks into your shop with a problem: his brakes make a loud, grinding sound when coming to a stop. Your service team…
“How can I earn your business today?” and other clichéd car sales terminology. If you haven’t said them in real life, you’ve heard them on TV. One of the most identifiable clichés is the car sales terminology used by so many…
Volkswagen’s error has cost the company billions of dollars, but the VW settlement could mean profit for your dealership if you follow all the rules. Until recently, Volkswagen had a pristine reputation in the auto industry. They were viewed as…
“Operation Collection Protection” targets illegal debt collection practices across the country. Is your dealership in compliance? You are undoubtedly familiar with the Federal Trade Commission, aka the FTC. The FTC is the government agency that works on behalf of consumers…
Keep an arsenal of Tesla facts on-hand to ensure you’re ready to answer any customer question Tesla Motors gained the attention of the world as an automotive innovation powerhouse. Unlike older companies, such as Ford and Honda, Tesla has only…
Craft an effective, thorough compliance officer job description if you want to find the right person to ensure your dealership is on the up-and-up. You’re no stranger to high turnover rates in the sales department. You put the time and…
Upselling techniques in auto dealerships should be encouraged, developed internally, and always keep the customers’ best interests in mind. When you first started selling cars, you were probably thrilled to make a sale. Any sale. As long as you were…
The world of automotive technology has its foot on the gas pedal — can you keep up? “That the automobile has practically reached the limit of its development is suggested by the fact that during the past year no improvements…
Investing time and effort into your annual auto dealership budget is the perfect way to begin your most profitable year ever As the year comes to a close, you’ve probably got a lot on your plate. Some things are fun…
Share your dealership’s sales ethics to increase customer trust and change public perception When you first opened the doors of your dealership, you had a vision in mind. You wanted it to be a special place where customers felt comfortable…
Millennial car buyers accounted for $4 million in U.S. sales last year — but are you prepared to sell to them? Every new generation is different, and as each one comes of age, older generations struggle to understand these individuals…
Keeping a mental library of key BMW facts can be essential for salespeople who want to go from good to great. BMWs are status symbols in our country. People work grueling hours for years and years to reach an income…
